Promoting Preparedness

Across the nation, many people promote preparedness. You are involved in that effort whether you run a campaign or tell your friends and family how to prepare. Tell us your thoughts about those you believe make great preparedness ambassadors, how we can do a better job of enlisting them to share the message, what tools are most important to help spread the word, and what you do to share the message of preparedness.

Promoting Preparedness

CERT Spokesperson

FEMA and CERT need to engage celebrities, notably action hero actors and actresses, in the promotion of preparedness and CERT volunteerism. Once that is done have national and local news channels feature that spokesperson weekly in delivering a preparedness message or demonstration of training. this would give local areas a way of advertising their upcoming trainings and events.

Submitted by (@jamesemge)

Voting

8 votes
8 up votes
0 down votes
Active

Promoting Preparedness

Training Offered by DHS/FEMA NCR

Please consider offering training such as L550 –COOP PLANNER’S TRAIN-THE-TRAINER WORKSHOP February 6-8, 2013 8:30 a.m. – 4:00 p.m. through VTC/WebEx in the future. Offering these courses through WebEx will in turn increase participation and outreach for all courses. As a Regional Emergency Manager there is no better way to reach the masses than to offer all my training to the 8 States in my Region through VTC/WebEx. ...more »

Submitted by (@ramos.joseph.f)

Voting

7 votes
8 up votes
1 down votes
Active

Promoting Preparedness

Effecive Local Preparedness Is Possible

We have a highly active 400+ member prepper group in Marshall County, Alabama. Started in April 2012. We seem to have found a good formula for involving and educating our county residents. It starts with a dedicated core group of leaders and uses a "value added" website with a huge preparedness library for members... over 1000 pages. We also hold free seminar and workshops every 2 to 3 weeks and send out informative ...more »

Submitted by (@marcneuffer)

Voting

9 votes
9 up votes
0 down votes
Active

Promoting Preparedness

FEMA’s Broken National Continuity Level II Program

I would like to suggest a change to the FEMA “National Continuity” Training failure. FEMA has posted on its FEMA EMI Web site the requirements to complete the Level II Continuity Practitioner certification. FEMA’s National Continuity Manager and Acting FEMA Region IV Continuity Managers have not or do they current follow the listed requirements on the EMI Web Site. Additionally, they verbally add or change the Level II ...more »

Submitted by (@g.cleary)

Voting

2 votes
4 up votes
2 down votes
Active

Promoting Preparedness

Basic Readiness

Work with local communities to develop realistic disaster possibilities. Many communities are not aware of the potential risks that may affect them. We have a preparedness program to assist with preparing for the common natural disasters but what about the dangers that are miles away that are going to have just as large of an impact. Many of our communities are not skilled enough or effective at identifying the potentials ...more »

Submitted by (@nickandros60)

Voting

10 votes
10 up votes
0 down votes
Active

Promoting Preparedness

Emergency preparedness all year long not just in september

We realy need to push just as hard as we did in september during emergency preparedness month. That Emergency Prepaedness is an all year event. If anyone has a good logo lets hear it and maybe it will be a start. I thing that the general public still has the not here not to me I can wait till it happens or is goinf to happen mentality MBookman Bev EMA

Submitted by (@mfbookman)

Voting

12 votes
13 up votes
1 down votes
Active

Promoting Preparedness

Positive reinforcement and marketing

Let’s look at a few brainstorms that could be expanded on The media could be asked to run regular human interest stores on how popular preparedness is. The media could show how much fun it is to have your own Victory Garden, how to prepare food for long storage. Other aspects of preparedness like alternate energy, using your camp gear during an emergency, root cellars and so much more. Getting local businesses to add ...more »

Submitted by (@brian01)

Voting

12 votes
12 up votes
0 down votes
Active

Promoting Preparedness

How to promote and measure preparedness amongst the public

Based on article from the Rand Corporation at rand.org: http://www.rand.org/blog/2012/06/why-arent-americans-listening-to-disaster-preparedness.html Research over the last decade has shown that American's do not listen or follow through with disaster preparedness statements. Why? One reason may be that those producing and disseminating the information are making invalid assumptions about the user who is supposed to ...more »

Submitted by (@lizleitman)

Voting

10 votes
11 up votes
1 down votes
Active

Promoting Preparedness

Pub Ed: Target children and not adults

To change a culture, you must start with the children. The campaigns for seatbelts and recycling were successful not because they changed the existing behaviors of adults but because they defined new behaviors as children became adults.

 

So simply shift the focus of preparedness efforts to children via school programs such as teen CERT. Fund not only curriculum but delivery.

Submitted by (@christopher.godley)

Voting

12 votes
12 up votes
0 down votes
Active

Promoting Preparedness

Who can prevent forest fires?

This new campaign has to driven into the minds of everyone. We all remember the Smokey the Bear campaign. We need a similar drive to convince America that each person is responsible for being prepared and taking care of themselves and their family. When this is accomplished it will be much easier creating a whole community approach. Ways to do it could be a national campaign to come up with a slogan (Google recently did ...more »

Submitted by (@joearsenault)

Voting

10 votes
10 up votes
0 down votes
Active

Promoting Preparedness

Ad Council Billboards Were Working

I recently saw several billboards around with pictures of crumbled buildings and office equipment in dumpsters after a disaster struck. These ads were starting to get people talking but were gone 30 days later. A more aggressive ad campaign and TV commercials will work, but they need constant "air time" to get, and keep people on the subject long enough to make it a topic of discussion and take action.

Submitted by (@robert.swain)

Voting

7 votes
9 up votes
2 down votes
Active