Promoting Preparedness

Across the nation, many people promote preparedness. You are involved in that effort whether you run a campaign or tell your friends and family how to prepare. Tell us your thoughts about those you believe make great preparedness ambassadors, how we can do a better job of enlisting them to share the message, what tools are most important to help spread the word, and what you do to share the message of preparedness.

Campaign: Promoting Preparedness

Foster a Bottom-up, Open Inclusive Preparedness Process

We have seen throughout the National Planning Frameworks firm statements to the emergency management community about full inclusion of the whole community, but this concept is not fully yet embraced by the emergency management and homeland security community at the local and state level. These attitudinal barriers keep people with and without disabilities who have access and functional needs from the planning table ...more »

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Campaign: Promoting Preparedness

Wireless chemical sensor network deployed on cleanup vessels

During the BP Oil Spill, no chemical-specific monitoring was available for workers on cleanup vessels operatng in the Gulf of Mexico. In fact, the majority of chemical sensors used by USEPA were land-based, primarily at Venice and Chalmette, and used non-specific PIDs (Photoionization detector), incapable of chemical-specific measurement, according to a risk assessment conducted by the Deepwater Horizon Study Group at ...more »

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Campaign: Promoting Preparedness

Business Continuity Initative

Two counties in the Panhandle of Florida recently came together to promote business continuity initiatives to all the small businesses in a two county area. The brain child of the Pensacola Bay Area Chamber of Commerce, this initiative, which included public and private sector partners from Escambia and Santa Rosa Counties, have entered a cooperative arrangement to the benefit of small businesses. It was proposed that ...more »

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Campaign: Promoting Preparedness

All-Hazards Radio Coupon

Remember not long ago when we transitioned to digital TV from analog? You could get a coupon for a DTV converter box and then buy one from anywhere with the coupon at a greatly reduced rate. This coupon program would be very similar. Two coupons per household - must be used on an approved All-Hazards Radio - coupon knocks off $30. This make a cheap on free and a good one 1/2 price! A great way to get the word out and ...more »

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Campaign: Promoting Preparedness

COAD development

Communities can come together and create COADs (Community Organizations Active in Disasters). This is a replicable program that involves no federal support. What it takes is motivation and a little work. Since character limits restrict my ability to give a thorough understanding of my meaning I would direct you to these links for examples of COADs from all over the United States. http://www.continuityinsights.com/articles/2009/06/public-private-partnerships-coads-voads-and-more ...more »

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Campaign: Promoting Preparedness

Ad Council Billboards Were Working

I recently saw several billboards around with pictures of crumbled buildings and office equipment in dumpsters after a disaster struck. These ads were starting to get people talking but were gone 30 days later. A more aggressive ad campaign and TV commercials will work, but they need constant "air time" to get, and keep people on the subject long enough to make it a topic of discussion and take action.

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Campaign: Promoting Preparedness

Who can prevent forest fires?

This new campaign has to driven into the minds of everyone. We all remember the Smokey the Bear campaign. We need a similar drive to convince America that each person is responsible for being prepared and taking care of themselves and their family. When this is accomplished it will be much easier creating a whole community approach. Ways to do it could be a national campaign to come up with a slogan (Google recently did ...more »

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Campaign: Promoting Preparedness

Pub Ed: Target children and not adults

To change a culture, you must start with the children. The campaigns for seatbelts and recycling were successful not because they changed the existing behaviors of adults but because they defined new behaviors as children became adults.

 

So simply shift the focus of preparedness efforts to children via school programs such as teen CERT. Fund not only curriculum but delivery.

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Campaign: Promoting Preparedness

Prepare to Prosper! Say NO to fear- & threat-based preparedness!

Preparedness and being ready to mobilize assets to address community needs can be a positive, life- and health-affirming conversation for all people -- IF we separate it from the doom and gloom disaster messages.

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Campaign: Promoting Preparedness

How to promote and measure preparedness amongst the public

Based on article from the Rand Corporation at rand.org: http://www.rand.org/blog/2012/06/why-arent-americans-listening-to-disaster-preparedness.html Research over the last decade has shown that American's do not listen or follow through with disaster preparedness statements. Why? One reason may be that those producing and disseminating the information are making invalid assumptions about the user who is supposed to ...more »

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Campaign: Promoting Preparedness

Positive reinforcement and marketing

Let’s look at a few brainstorms that could be expanded on The media could be asked to run regular human interest stores on how popular preparedness is. The media could show how much fun it is to have your own Victory Garden, how to prepare food for long storage. Other aspects of preparedness like alternate energy, using your camp gear during an emergency, root cellars and so much more. Getting local businesses to add ...more »

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Campaign: Promoting Preparedness

Emergency preparedness all year long not just in september

We realy need to push just as hard as we did in september during emergency preparedness month. That Emergency Prepaedness is an all year event. If anyone has a good logo lets hear it and maybe it will be a start. I thing that the general public still has the not here not to me I can wait till it happens or is goinf to happen mentality MBookman Bev EMA

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