Schools, churches, after school venues and youth organizations are ideal target locations and groups to promote thiscampaign topic nationally. Just like fire safety and fire, tornado and earthquake drills are practiced regularly throughout the school year, national preparedness could be added as well. Young children are like sponges so they are sure to soak up all of this preparedness info. and talk it up at home. Word of mouth marketing becomes a win win in keeping our tax dollars in check.
As Hurricane season begins in May near the end of the school year for some of our southern states, completing a preparedness kit to take home would certainly insure that each home had one to build on.