Fundamentally, the most important lesson is "make it simple, easy, and a part of everyday life."
When provided 1,000-item lists of "stuff" to buy, or lists of "gotta do's"... more »
There use to be Manual pumps to get gasoline. If we could revise them & put one at various locations then we wouldn't need electricity to get gasoline after storms. It might even be less expensive than generators.
The first step in a preparedness campaign should be to dtermine the behavior(s) we seek to change. Should it be "have a kit?" "Have a plan?" Perhaps. Suggest the overriding behavior change be self reliance. Suggest we develop a preparedness campaign that promotes self reliance over entitlement and unrealistic expectations.